About Us
Vision and Mission
Vision - To provide healthy skin products that motivate individuals to take better care of their skin which leads to better care of every aspect of their life.
Our mission as a skincare / wellness company is to provide healthy natural products that support health of our skin, overall wellness of the individual and the planet. To do so we will work with manufacturers that understand the importance of clean products, cruelty free testing, and Environmental Working Group approved.
Meet the Founders
DARLENE GORDON - Entrepreneur & Skin Activist Skincare Entrepreneur & Women in Sport Activist
Darlene Gordon is an entrepreneur who promotes skin wellness and encourages people to create their "profile for nourishment," not just for their skin but for the whole person.. She is also an Athletic Community Activist for issues important to the health and well-being of student-athletes and the administrators that oversee the programs. This role represents the culmination of gaps she has seen or experienced within society but, more importantly, within higher education. She believes the place where we send our children to learn, grow, and contribute to society must be better.
Meet the Founders
KENNEDI GORDON - Natural-Born Leader With Pharmaceutical Background
Kennedi Gordon is a natural-born leader with a passion and drive to excel in all that she does. Equipped with a degree from East Stroudsburg University in Biology, she has a unique set of skills that she has been utilizing to build a natural and health-conscious skincare line.
With experience in the pharmaceutical industry, Kennedi is an expert in quality control and manufacturing processes, specializing in cancer therapies. Beyond her professional experience, she is a creative thinker developing new products to offer. Determined and ambitious, Kennedi brings an enthusiasm to her work and those around her to be the best they can be.
Meet the Founders
MICHAEL GORDON II - Marketing Specialist
Michael Gordon II is a University of Massachusetts Boston graduate with a sports leadership and administration degree. He is also the younger of Darlene's two children, with a bright future in sports marketing. Michael is responsible for working with the marketing agency and driving traffic to the website. He creates campaigns to keep our products out in front in conjunction with our marketing firm.